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  • New Work: Redtail Farms Branding


    I recently completed a logo for Redtail Farms, a farm in central Alberta that specializes in grass finished meat and who keep nature in mind with everything they produce. The name came from the Redtail Hawk that is a often seen flying near their farm, so they thought that incorporating a feather into the logo somehow would be a great solution. 

    sketches:

    initial concepts:

    I presented 4 initial logo designs, with 3 incorporating the feather and one using the outline of the hawk itself, with the hawk broken into rolling plains of land laying on top of one another.  They really liked the bottom two concepts and asked if they could see these options in colour before making their final decision. 

    colour concepts:

    I showed them three colour options for each and they decided that the concept using the hawk was the perfect fit for them. We added in their tagline and tweaked the colour slightly, and the logo was finished. 

    Redtail Farms are on Facebook and Instagram and they are always posting fun new photos about what is happening on their farm.