• New Work: Iron Elements

    Iron Elements is the design and creation of Bruce Porter, an Edmonton welder who has been in the business for 15 years. He recently decided to move into furniture design, with his pieces having a very industrial and modern tone to it. With his brand, Bruce wanted to ensure that his logo captured that aesthetic. 


    When researching for the design, I discovered that very few welders had inspiring or interesting branding. This left the door wide open for the direction that I could go with the Iron Elements branding. I flipped through the Iron Elements Instagram thoroughly to really get a sense of the work that Bruce is creating.

    initial concepts:

    I presented a range of logo designs that all felt modern and industrial, but really varied in weight and shape. They all took inspiration from the images I had seen on the Iron Elements Instagram page, and the beautiful lines within their creations.

    revised concepts:

    Bruce selected the design he liked but asked to see some variations on the M within the design. Once we had revised design, the final design was selected and the logo was completed. We applied to logo to a custom business card which I will feature in the coming weeks. You can see the beautiful work of Iron Elements on their Instagram page and you can also find his contact information there as well!