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  • Branding: Care and Beyond Pharmacy


    Care & Beyond Pharmacy is a new pharmacy that is opening in Leduc this year. When I was approached regarding the branding, Terry and Taher (owners of Care & Beyond) really wanted the brand to emphasize that connection to their patients. Their top priority is providing a more hands on experience for those that come to them, building relationships and getting to know their patients in order to serve them better.

    sketches:

    When coming up with my initial concepts and sketching, I really wanted to focus in on icons that would build that sense of interaction and service to their patients. Building in symbology that reflected the ideas of what Care & Beyond Pharmacy is all about. Strong long term relationships where people feel comfortable asking questions and their pharmacists knows them.

    initial concepts:

    With my initial concepts, I played with a variety of ideas that focused on a positive energy, a connection to people, and a connection to the caring environment that Care & Beyond was creating. 

    colour concepts:

    The design the was selected was such a great idea with layered metaphors. It builds that strong medical base tone by using overall shape of a cross, but then twists it by making each section a person, with arms extended overhead, building that patient connection within the design. It gives that idea of a community working together to create something bigger than each of the individual pieces, creating a really dynamic, interesting and memorable icon. 

    Keep your eyes open if you are in Leduc for the opening of this pharmacy.