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  • Branding: Bayloch Homes


    Bayloch Homes is an artisan home builder and renovation specialist in Calgary, Alberta. Bayloch connected with me after they saw the branding that I completed for Bluefish Projects in Calgary. They loved the personality and custom tone of the design and wanted something like that for himself.  

    sketches:

    The name of Bayloch Homes comes from a number of factors, but a huge influence in the name of the company was the connection to water for the founders, who are all of Scottish descent. With that said, I knew I had to include some sort of water influence in the logo design. 

    initial concepts:

    The intial concepts incorporated the water element, but played with linear lines, connecting to the structure and angles of construction. 

    colour:

    James and Brendan of Bayloch connected right away with the selected concept. It's mix of flowing and linear lines made it the perfect design for their business. They asked to see some colour options with the design inverted so it was more solid. I love when clients have great ideas, and this was definitely one of them. The inverted design won my heart immediately and the grey and aqua palette sealed the deal for Bayloch Homes. 

    You can find Bayloch Homes online and in Calgary creating gorgeous custom homes for all of their clients. Their superb high end finishes and custom details make their homes stand above the rest.