Sidequests Adventures Inc is the newest addition to the escape game market in Edmonton. They came to me looking for a logo for their new business and I was so excited at the prospect of designing their brand. I had heard so much about escape and adventure games, and thought it was such an interesting opportunity.
The Sidequests team really emphasized when we met that that they wanted to include an exclamation point within their logo. Within the world of gaming, the exclamation point represents where you go to get your quest and also can appear about a characters head in a game. They also knew that they were going to be opening along 104 street, which is known for having a more historic tone. Because of this, they wanted to ensure their branding was going to fit the neighbourhood that it was going to be located.
I presented a variety of initial designs that all contained the exclamation point but also played with an assortment of vintage design notions and gaming related icons.
We adjusted the design on the selected concept to make the exclamation point and the Q within the jewel more obvious. From there, we worked through colour. They had originally thought of including yellow within the design, but after seeing the colour concepts, they decided that green was the perfect fit for them.