Gladys & Lily Apothecary is built from roots in folk medicine and a passion for self-care. Lindsey and Sara, the ladies behind Gladys and Lily, wanted a brand that felt grounded but also quirky. The resulting mark is inspired by the inverted queens on a playing card, each providing perspective and balance to the products created. The small details like the moon (representing their connection to the lunar cycle) and the anchor (representing their maritime roots) bring this brand together.