Lansdowne School was experiencing a decrease in students enrolled due to recent closures of housing near their school. They wanted to reignite the excitement for their school and create a brand that felt more in keeping with who their staff and students are. The Lansdowne Jay was born. Bluejays are known for energy, loyalty, curiosity, and intelligence, all characteristics that young learners exhibit. The overall illustrative style kept this brand feeling warm and welcoming. Every Lansdowne Jay knows that curiosity makes the world brighter and Lansdowne the fantastic school it is.